Apple’s recent focus on ‘Apple Intelligence’ has not only propelled it back to the top as the world’s most valuable company by market cap, surpassing Microsoft, but also marked a historic achievement by becoming the first company to reach a $1 trillion brand value, according to the 2024 BrandZ ranking by Kantar, reflecting a 15% growth from the previous year.
Despite challenges such as fluctuating iPhone sales and increased competition, Apple has maintained its position as the world’s most valuable brand for three consecutive years, now exceeding a $1 trillion brand value. Strategic investments in AI innovation have bolstered its market leadership, exemplified by recent AI features aimed at revitalizing iPhone demand.
Kantar’s extensive consumer research underscores the significance of brand perception and consumer trust in determining market success. Amid a broader tech sector rally, Apple’s market valuation surged to $3.29 trillion, reaffirming its dominance ahead of Microsoft. However, competition remains fierce, with new contenders like Nvidia and Oracle making notable strides in AI and cloud services, respectively.
